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6 Benefits of Customer Loyalty Programs
2 days ago
Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...
Continue Reading5 Unique Rainy-Day Promotional Products to Keep You Covered!
May 07
Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure to ...
Continue ReadingLanyards: Everything You Need to Know
Apr 30
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...
Continue ReadingTasty Products to Satisfy a Sweet Tooth
Apr 23
If you’re looking for a crowd-pleaser of a promotion, consider candy! Few people can resist the delicious charms of a tasty treat, and giving someone a sweet gift is a great way to have them rem...
Continue ReadingCase Study: Charity Fundraiser
Apr 15
The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...
Continue ReadingThe History of Promotional Products
Apr 08
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...
Continue Reading7 Financial Products That Are a Great Investment
Apr 01
Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...
Continue ReadingCase Study: Have a Seat
Mar 25
As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affordab...
Continue ReadingThe Power of Perceived Value
Mar 18
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...
Continue ReadingCase Study: Jamming Out
Mar 11
A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Mar 03
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...
Continue Reading5 Military Themed Promotional Products
Feb 24
We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their famili...
Continue Reading6 Mood-Boosting Promo Products to Beat the Winter Blues
Feb 17
Winter can be a hard season for lots of people. Between the colder weather, shorter daylight hours, and increased social isolation this year, many folks will feel the winter blues. Also known as Seaso...
Continue ReadingCase Study: Wave Hello to Promotions
Feb 10
Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient would...
Continue ReadingMust-Have Promotional Products for the Real Estate Industry
Feb 03
Real estate promotional products are a memorable way to stay top of mind with your clients by promoting your brand, while also giving something back to your clients. Whether it’s part of a direc...
Continue ReadingIt's Party Thyme: 7 Products for Plant Lovers
Jan 27
In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning indoor...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Jan 20
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...
Continue Reading5 Promo Products for People Who Love to Plan
Jan 13
Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...
Continue ReadingCase Study: Financial Industry
Jan 05
Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing t...
Continue ReadingCase Study: Bake in Business
Dec 29, 2020
Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come to t...
Continue Reading8 Promotional Products to Win Game Day
Dec 22, 2020
From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these tou...
Continue ReadingCase Study: Keep it Cooler
Dec 15, 2020
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...
Continue ReadingCase Study: This Event Needs More Cowbell
Dec 08, 2020
Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. ...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Nov 30, 2020
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...
Continue Reading5 Outside-the-Box Promotional Products for Your Next School Order
Nov 23, 2020
If you’ve ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearable...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Nov 16, 2020
With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Nov 08, 2020
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...
Continue ReadingCase Study: Pull Up a Chair and Stay Awhile
Nov 01, 2020
Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...
Continue Reading5 Phone Accessories to Help You Get a Grip
Oct 25, 2020
It’s pretty safe to say that cell phones are a ubiquitous part of everyday life. In any room with more than a few people in it, you’re likely to find a few phone screens lighting up in som...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Oct 18, 2020
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingThe Value of Custom Packaging
Oct 10, 2020
When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...
Continue Reading5 Healthy Tips for Business Trips
Oct 03, 2020
So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...
Continue ReadingRelax and Unwind With These 10 Promo Products
Sep 26, 2020
Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...
Continue ReadingCase Study: Computer Repair At Your Fuzzy Fingertips
Sep 19, 2020
A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...
Continue ReadingBranding 101: Let’s Talk Logos
Sep 11, 2020
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingCase Study: Health & Wellness Spas
Sep 04, 2020
Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage f...
Continue ReadingCase Study: Bear With Us
Aug 28, 2020
Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it was...
Continue ReadingCase Study: Bringing Back the Fanny Pack
Aug 20, 2020
Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...
Continue ReadingHow to Manage the Workload of a Leader
Aug 13, 2020
We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...
Continue ReadingCase Study: Keeping it All Together
Aug 06, 2020
Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Full ...
Continue ReadingCase Study: Do the Wave
Jul 29, 2020
Market: School Objective: A school’s athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The sch...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Jul 22, 2020
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...
Continue Reading3 Things Every Busy Professional Needs
Jul 15, 2020
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...
Continue ReadingCase Study: Attract New Customers
Jul 08, 2020
As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...
Continue Reading7 Retro Products That Will Turn Back Time
Jul 01, 2020
Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...
Continue Reading6 Retro Products That Are a Blast From the Past
Jun 23, 2020
No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...
Continue ReadingCase Study: Real Modern Recognition
Jun 16, 2020
Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...
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