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6 Benefits of Customer Loyalty Programs

2 days ago

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...

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5 Unique Rainy-Day Promotional Products to Keep You Covered!

May 07

Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure to ...

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Lanyards: Everything You Need to Know

Apr 30

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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Tasty Products to Satisfy a Sweet Tooth

Apr 23

If you’re looking for a crowd-pleaser of a promotion, consider candy! Few people can resist the delicious charms of a tasty treat, and giving someone a sweet gift is a great way to have them rem...

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Case Study: Charity Fundraiser

Apr 15

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

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The History of Promotional Products

Apr 08

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...

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7 Financial Products That Are a Great Investment

Apr 01

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...

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Case Study: Have a Seat

Mar 25

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affordab...

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The Power of Perceived Value

Mar 18

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

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Case Study: Jamming Out

Mar 11

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...

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Using Customer Profiles to Find the Perfect Promo Products

Mar 03

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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5 Military Themed Promotional Products

Feb 24

We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their famili...

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6 Mood-Boosting Promo Products to Beat the Winter Blues

Feb 17

Winter can be a hard season for lots of people. Between the colder weather, shorter daylight hours, and increased social isolation this year, many folks will feel the winter blues. Also known as Seaso...

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Case Study: Wave Hello to Promotions

Feb 10

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient would...

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Must-Have Promotional Products for the Real Estate Industry

Feb 03

Real estate promotional products are a memorable way to stay top of mind with your clients by promoting your brand, while also giving something back to your clients. Whether it’s part of a direc...

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It's Party Thyme: 7 Products for Plant Lovers

Jan 27

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning indoor...

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How to be an Empathetic Leader and Still Get the Job Done

Jan 20

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

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5 Promo Products for People Who Love to Plan

Jan 13

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...

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Case Study: Financial Industry

Jan 05

Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing t...

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Case Study: Bake in Business

Dec 29, 2020

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come to t...

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8 Promotional Products to Win Game Day

Dec 22, 2020

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these tou...

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Case Study: Keep it Cooler

Dec 15, 2020

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...

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Case Study: This Event Needs More Cowbell

Dec 08, 2020

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. ...

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How Promo Products Can Tell Your Brand's Story

Nov 30, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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5 Outside-the-Box Promotional Products for Your Next School Order

Nov 23, 2020

If you’ve ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearable...

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7 Ways to Instantly Make Your Website More User-Friendly

Nov 16, 2020

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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Generation Z vs. Millennials: What’s the Difference?

Nov 08, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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Case Study: Pull Up a Chair and Stay Awhile

Nov 01, 2020

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

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5 Phone Accessories to Help You Get a Grip

Oct 25, 2020

It’s pretty safe to say that cell phones are a ubiquitous part of everyday life. In any room with more than a few people in it, you’re likely to find a few phone screens lighting up in som...

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16 Ways Color Affects Your Branding and Marketing

Oct 18, 2020

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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The Value of Custom Packaging

Oct 10, 2020

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...

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5 Healthy Tips for Business Trips

Oct 03, 2020

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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Relax and Unwind With These 10 Promo Products

Sep 26, 2020

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...

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Case Study: Computer Repair At Your Fuzzy Fingertips

Sep 19, 2020

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

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Branding 101: Let’s Talk Logos

Sep 11, 2020

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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Case Study: Health & Wellness Spas

Sep 04, 2020

Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage f...

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Case Study: Bear With Us

Aug 28, 2020

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it was...

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Case Study: Bringing Back the Fanny Pack

Aug 20, 2020

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...

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How to Manage the Workload of a Leader

Aug 13, 2020

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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Case Study: Keeping it All Together

Aug 06, 2020

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Full ...

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Case Study: Do the Wave

Jul 29, 2020

Market: School Objective: A school’s athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The sch...

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Customer Experience + Branding: The Relationship Goals of Marketing

Jul 22, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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3 Things Every Busy Professional Needs

Jul 15, 2020

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

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Case Study: Attract New Customers

Jul 08, 2020

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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7 Retro Products That Will Turn Back Time

Jul 01, 2020

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...

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6 Retro Products That Are a Blast From the Past

Jun 23, 2020

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

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Case Study: Real Modern Recognition

Jun 16, 2020

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...

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